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Workshop: Know Your Brand, Grow Your Business

January 20 @ 2:00 pm - 3:00 pm

Workshops are led by a single expert on the topic. A formal presentation for 45 minutes with 15 minutes of Q&A.

Speaker: Tamara Gould

Whatever stage you are at, and at any given time, your authentic brand is the driving force behind your business. Your core brand directs your trajectory as you grow and expand professionally and personally. In this interactive workshop, we’ll dive in at a foundational level, focusing on our most primal, most authentic selves. We will talk about how to access this critical information and put it to work for you and your business, sustainably, over time, and how this information can contribute positively to your company culture.

Tamara is a multidimensional creative designer and visual communications specialist with a wealth of experience, as a sole proprietor, as well as having worked closely with some of the most esteemed design visionaries of our time. Her education and practice as an artist informs Waking State’s aesthetic, search for authenticity, with an open-minded approach to each situation.

In 2003, she launched Waking State Design, a full-service, boutique design practice in Los Angeles, specializing in branding, publication design, and signage and wayfinding. Research, open communication, intuition, and an organic process, are key to her work in the creation of meaningful visual languages that span across all media for her broad range of clients and projects.

Tamara serves on the Board of the Association for Women in Architecture Foundation as Secretary. She is also a member of the National Association of Women Business Owners, Los Angeles chapter, as well as the Women’s Business Enterprise Council West. Tamara still practices as an artist – having recently resumed oil painting – living and working in magical, inspirational, Topanga Canyon, with her husband, artist, Juan Rojas Aguilar, and their daughter.