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ESG messaging strategies for sustainability professionals
June 19, 2020 @ 1:00 pm - 2:00 pm
ESG criteria are an indicator of the social responsibility of a company. How a corporation responds to climate change; how they treat their workers, shareholders, and the surrounding community; how they manage money: all these factors come into play. Socially conscious investors can use this knowledge to help them decide where they’d like to invest. And they have been; according to the US SIF-Forum for Sustainable and Responsible Investing, between 2016 and 2018 there was a 34% increase in ESG-evaluated assets under management for a total of $30.7 trillion worldwide. So what does that mean for sustainability professionals?
It means communication surrounding ESG is essential for financial success. It means corporations need to be able to tell the story of what they’re doing to meet ESG criteria, and how they’re doing it. Join Brad Dockser as he discusses strategies for optimizing your ESG messaging.
Bradford H. Dockser is the chief executive officer and cofounder of Green Generation, which engineers and implements comprehensive integrated energy efficiency solutions that lower operating costs while improving sustainability on behalf of a diverse set of clients worldwide. Founded in 2011, GreenGen transforms the world’s built environment through innovation and solutions by integrating energy, real estate, technology, and capital markets to Operate in the Green.