In the business of construction technology, it’s rare to find a media event that’s mainstream enough to share with your family group chat.
On Sunday Oct. 4th, Shadow portfolio company ICON was featured on CBS’s 60 Minutes.
Suffice to say, the family chat was en fuego!
The 22-minute feature covered some serious ground: ICON’s origin story as Jason Ballard’s religious vocation, on-site footage of ICON’s 3D printed process, NASA/ICON’s partnership to use autonomous construction technology to colonize the Moon, and for good measure, some philosophical/transhumanism discussion about building design and construction.
Damn. What an inspiring watch.
It’s quite easy in the business of seed stage company building to get lost in the tactical day-to-day affairs and forget your larger purpose.
The built environment, and the individuals devoting their careers to it, need better tools to solve critical modern problems like housing, failing infrastructure, decarbonization, and the skilled labor shortage. The stakes couldn’t be bigger.
ICON is one such tool. There are hundreds more in the waiting, ready to be invented by entrepreneurs.
Do yourself a favor and get re-inspired about why construction technology is vital this evening.
Here are the time-stamped highlights from the 60 Minutes interview that I particularly enjoyed: