What is the cloud, and why should you be using it? Rich McCraw, CTO of Improving, addresses these questions and more. He tells us that the cloud isn’t the same as connectivity; it’s a different way we’re using connectivity. It’s the core fundamentals of IT—hosting, servers, maintenance, upgrades, security—but all moved out of your control and provided as a service. Why is it time to adopt the cloud now, rather than waiting? Rich explains how the cost and efficiency of your business activities can be improved through the cloud, and breaks down what embracing the cloud means actionably for your business.