The R&D tax credit is a powerful and lucrative credit designed for companies who are investing in developing new products and processes. Adam Quattlebaum of DHG breaks down the history and application of the credit. For the longest time, the challenge was that the companies that needed it the most—startups and tech companies—weren’t able to use the credit because it only offset income tax. That changed in 2016, and now you can offset payroll tax. Can your company claim the credit for itself? If not, can your customers benefit from it, and can you leverage that to get better pricing or increase your sales?