We’ve been on the road (and in the wild via press coverage) extensively in 2023 proselytizing technology in the built environment.
This week, we’re in Vegas at Blueprint and next week, in Chicago for BuiltWorlds’ Americas Summit and NYC for CRETech.
Time is expensive. With so much time and travel devoted to events, it’s worth reflecting on the question: is it worth it?
I know my answer but I was curious to hear the crowd’s sentiment so I surveyed a dozen people or so yesterday and the variance of responses was quite hilarious.
Here’s my answer: Much like the investments we write checks for, VCs must look for scale with our time. With dozens of portfolio companies to support (and hundreds more to source), we are pulled in endless directions and inevitably, into lots of non-scalable daily activities.
Industry-focused events and other forms of media represent truly scaled marketing. They are the ultimate “Shelling Point” for founders, investors, and early adopters interested in whatever niche you’re focused on.
If the right approach to marketing is a hedge fund of strategies, then events should be in your mix.
Lastly, in the built environment, relationships have always seemed to matter more than other industries. Maybe it’s inherent because of the physicality of what we’re doing. That is, building beautiful structures as a collective that can last centuries.
In the spirit of scaled marketing, I’m including some links below from press / podcasts where Shadow has been featured this year. If you’ve been reading the Shadow Letter consistently, you’ll likely enjoy (and recognize) some of our commentary.
Industry Keynotes / Podcasts
See you on the road.