Adia Dightman, Co-founder of FLR-PLN, Gregg Katz, Chief Strategy Officer of The Shopping Center Group, and Stephen Buko, CEO and Co-founder of Kerb sat with Shadow Ventures' Kayla Merritt to explain how malls must innovate to survive the coming decade. It's not simply about tech innovation, it's about shifting from malls as a shopping destination to malls as centers of customer discovery. Owners, retailers, and brands have to adjust to a new audience with new expectations. While stores won't disappear, if companies don't stop doing business as usual they will find themselves the next casualty of the retail apocalypse.
