Shadow Ventures Partners with Startups and Industry Leaders to Make Venture Capital and Angel Investing Accessible to All

Photo of Apartment Building


Shadow Ventures spearheads alternative investments and lowers barriers to entry.

Atlanta, GA – September 28, 2020 – Shadow Ventures, a venture capital firm focused on investing in seed-stage technology companies disrupting the built industry, is excited to announce the launch of their accelerator program – one of the first in North America to be crowdfunded. The first cohort will center on multifamily real estate technology with three other cohorts under development focused on innovation in design technology, construction technology, and commercial real estate technology.

Traditionally, individuals interested in investing in alternative asset classes like venture capital funds and tech startups had to meet the SEC accreditation requirements. Not everyone can be an accredited investor but many people are interested in alternative investment options. These factors led to the development of a program for crowdfunded investment opportunities.

K.P. Reddy, Shadow Ventures’ founder, and CEO says, “We’re making VC investing accessible to everyone. There’s an entire generation using platforms like Robinhood interested in investing and I see this as an extension of that. For startups, we’ve cut to the chase – their biggest need is acquiring new customers so this program is focused on just that: customer acquisition.”

The Key Differentiator – About the Accelerator

Innovation thrives during economic turbulence. In 2009 more than 500,000 startups were launched and from 2008 – 2014 nearly $19.5 billion funded startups. The built industry and multifamily real estate sector are fragmented. There is a crisis to innovate in the built space as it becomes crowded, more difficult to pin-point leading solutions and control costs. This industry requires influence from leadership and adoption on the ground. In order to create cohesion and efficiency, Shadow Ventures partners with Venture Partners, industry experts, and leaders who have spent years tackling the challenges and understanding solutions in this space. 

  • Startups are vetted, diligenced, and valued leveraging the Shadow Venture institutional-grade process.
  • Our Venture Partners are market experts that understand how to market, sell and design pilots to accelerate market adoption. They are also anchor investors in the cohort.
  • Industry Investors (Accredited and non-accredited) can invest at a very approachable minimum investment amount.

“Having been with Shadow for a little over a year, the most exciting part of this program is more inclusive opportunities for investors and trust in Shadow’s diligence process” says Kayla Merritt, Associate at Shadow Ventures.

Among other channels, startups are considered for selection from the Shadow Labs program where they have built a strong rapport with founders to understand their strengths, weaknesses, and challenges. This six-month accelerator program is built for customer acquisition with the Venture Partners’ ability to influence and access their networks to drive adoption. Valuations are determined on a per startup basis with an initial investment of $50,000 – $100,000 at the onset of the program and the opportunity for up to $500,000 as a performance-based follow-on investment.

Learn more about the accelerator program through our crowdfunding partnership with InfraShares here.

About Shadow Ventures 

Shadow Ventures is a venture capital firm focused on investing in startups in underserved markets where strategic capital is scarce. Our process and ecosystem are driven by both experience and technology to provide best-in-market returns for our investors and unparalleled advantages for our startups.

As a team with engineering, construction, and operating backgrounds, we are obsessed with defragmenting and driving innovation in the built environment through technology dedicated to cutting through the clutter to find industry-accepted solutions.

For more information regarding this or upcoming accelerator programs, please reach out to Kayla Merritt at